Three fingers, a wet rectangular piece of cloth and a light touch. “I have to be very careful.”
Vijaya is talking about making poothareku – a sweet that is local to coastal Andhra Pradesh (AP). Made using fine papery films of rice batter and filled with jaggery, dry fruits and ghee, it’s a festive season sell-out. Skilled sweet maker, Vijaya makes around 200 reku every day and they are picked up by local sweetshops. “I need to concentrate fully when I make poothareku. I can't really talk to anyone,” she tells PARI.
“Any festival, ritual, or any special occasion in my house is incomplete without pootharekulu,” says G. Ramakrishna. A resident of Atreyapuram, he helps a few shops source packing material and boxes here. “I really like it because it's like a surprise sweet! At first, it looks all papery, and you might think you're eating paper. But when you take a bite, it melts in your mouth. I don’t think there is any other sweet like this in the world,” he declares proudly.
It’s the rice from Dr. B.R. Ambedkar Konaseema district of AP that defines this delicately-fashioned sweet. “The rice is sticky, so no one uses it for anything except making reku [sheet],” says sweet maker, Kayela Vijaya Kota Sathyawati, a resident of Atreyapuram village in Ramachandrapuram division. It is Atreyapuram's poothareku that received a Geographical Indicator (GI) tag in 2023. The GI was awarded to Sir Arthur Cotton Atreyapuram Putharekula Manufacturers Welfare Association in Visakhapatnam on June 14, 2023.
The GI for poothareku is the third awarded to a food item in the state (the others are the Tirupati laddoo and Bandar laddoo). Andhra Pradesh has 21 products with a GI under various categories such as handicrafts, food items, agricultural and more. Last year, along with poothareku, Goa’s Bebinca sweet also received a GI tag and previously, Morena's gajak, and Muzaffarnagar's gur also have GIs.




















